Rollei Colorchem

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Home of analog Photography.

Analog film is the beating heart of every analog camera.

And to keep your analogue camera alive we do our best to have a comprehensive range of films in stock for you every day. Whether beginner, ambitious hobby photographer or professional, we have almost all the analogue films available on the market at reasonable prices.

If there is one thing that we have learned in our 40 years of industry experience, it is that variety is what makes the difference. We want our customers to be able to decide for themselves which film type or manufacturer suits them best. We have a comprehensive range of products, which give free reign to your creativity and don't limit you.

To category Paper

Photo paper for every purpose: black and white paper, color paper with fixed gradations or variable contrast on fiber-based or RC paper

Enjoy the process

#Vishal Soniji #camerafilmphoto

"Enjoy the process" is the slogan of the Asian sales team, marketing analogue photography from Hong Kong. It is a motto which successfully describes why our customers make the effort to photograph on film.

For most the topic goes well beyond pure photography. Selection of the right film, setting the camera and conscious observation of the subject are just the start of this wonderful process, which gives a sense of awareness of time, art, aesthetics and craft. The process continues with development of the film, and ends with the grand finale in the darkroom.

To category Chemistry

We offer a broad range of photographic chemicals of well known and specialized manufacturer

In our photochemistry section you can find your desired product quickly and easily. Have a look around, we have the right photochemistry for every need. At macodirect.de both beginners and professional users are at the right place, because we have the right photochemistry for every application. Choose from a large selection of black-and-white and colour chemicals for all applications from film and paper development and retouching to fine printing processes and photographic emulsion. Most products are available in different sizes, so you can choose according to your needs. All products come from well-known traditional and brand manufacturers.

To category Darkroom

Everything for the darkroom - a good value home laboratory

Your very own photo laboratory – in the past a personal darkroom was the dream of every ambitious photographer. The digital revolution has meant that this desire lost its appeal for a couple of years, but, like all good things, it won't stay forgotten for long. Their memories of the good old days in the darkroom means that many of our customers have revived their old home darkrooms. These days more "analogue beginners" than ever before are taking a step toward doing their own development. It's easy to start out and needs less skill and equipment than you'd expect.

At macodirect.de you will find all the tools you need for your home laboratory, and everything you need for film development and paper processing. Starting with good value negative laboratory sets for beginners, and all the way to handmade dry presses which are looking for their equal – you should find everything you need in our Laboratory section.

To category Cameras & Accessories

To category Archival

An important part of photography is the archiving of your negatives and pictures. Who does not know this. The drawer or a box full of unsorted negatives and photos. With a bit of luck, the photos are still sorted by film in the picture bag from the photo lab. Unfortunately, in the "chaos" many of our works are quickly forgotten. Too confusing, too complicated, where do I start? We all know many excuses. The nice thing is, with only little effort the mess is quickly fixed. Even better, those who bring order into their pictures from the beginning will have more fun in the long run.